RSS FeedsBack links and their impact on search engine optimisation
The main goal of any web site should be to get attention and get as many people as you can to visit your web site. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You want the majority of visitors to come from search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engine incomes are directly related to the number of relevant results they present to their users. The more relevant and precise the search results the better the user experience and therefore the greater the chance the user will user will return. More users returning, means more popularity and more sales. The challenges are the exactly the same for you and your website.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So what exactly must you do?. There are two key ways you can do this. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.
From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. The user typing a keyword or phrase into the search engine starts the search process. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.
Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.
Back links are critical to the quality of the search engines perception of your web pages.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Each back link has a value associated with it which can vary depending upon its origin.
Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.Significantly authoritative web pages can pass some of their authority through the back links to your page.
