At one point in a professional blogger’s career, his efforts to make money blogging are finally rewarded by steady profit and a loyal reader base.  When this time comes, direct advertising is often the next step, and the best way to draw in potential advertisers is by putting up a media advertising kit, or, more simply, a media kit.  Media kits essentially hold the sort of information that advertisers will be interested in, and are supposed to convince them that advertising on your blog is a great idea.

Of course, you can’t just put out any sort of media kit and hope for the best results.  Your kit should be written in such a way as to entice advertisers and convince them that your blog is a good place to invest their money in.  Here are some time-tested rules on how to create a media kit that can boost your site’s revenue:

1.  Keep it simple

“The cardinal objective of this blog is to proffer visitors with real-time information and analyses of current trends in the multimedia sphere.”  Sounds good?  Probably if you were writing a thesis, but if you’re putting up a media kit, this sentence alone will be enough to drive away advertisers.  Don’t consume their time by whipping out sentences that are long-winded, ambiguous, and boring.  Short and sweet is the way to go with media advertising kits, so keep things simple, and direct to the point.

2.  Include your blog’s profile and stats:

You should also put up a good blog profile, detailing what your niche is and what sorts of issues, concerns, or topics that your blog is immersed in.  What does your site offer that’s different from the mishmash of other sites out there?  Advertisers will definitely want to know.
You should also include the figures on your blog stats to show how much traffic your blog is getting, and where your visitors are coming from.  You can even sneak in a screen shot of your Google Analytics page, just to show potential advertisers what the deal with your site is.

3.  Give clear information on your ad packages:

Your ad packages are the heart of the matter here, so do your best to make all the information about them as clear as possible.  If an advertiser is impressed by the exposure that you can provide for their ads, they’ll definitely want a spot in your blog.  Show on your media kit how much your packages are, what the button and banner sizes are, and where they will be positioned in your blog.

4.  Create a page exclusively for it:

Don’t just make an entry and hope advertisers will notice.  Instead, make an entire page that contains nothing but your media advertising kit, and of course, all the details relevant to it.  Put up an extra tab on your site, or, if your template doesn’t enable that, create a link that will direct advertisers right where your kit is.

Nothing can be more rewarding than when you finally make money blogging, and creating a media kit is just one of the many ways through which you can kick the process into high gear.  Now that you know what the ground rules for making a kit are, it’s time for you to put up one and begin monetizing your blog more seriously.

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